Imagination by Louis Vuitton captures the essence of audacity, success, and the boundless drive of the creative minds that bring wild dreams to life. It embodies an immaterial energy, nurtured by travel and experiences that shape a new perspective. Jacques Cavallier Belletrud, the Master Perfumer, has always been guided by this creative impulse. In Imagination, he reinvents the ambery accord with an over-generous dose of Ambrox, known as perfumery’s white gold, to express a sensual and contemporary masculine elegance. This bold scent contrasts with the freshness of noble citrus and the rich, aromatic depth of black tea from China, extracted using the innovative CO2 process—a magical ingredient that encapsulates the essence of travel. With Imagination, the spirit rises, escapes, and conquers new frontiers of freedom.