EAST — our addictive travel fragrance. Of all the senses, none can carry us across time and place like scent. One breath can summon a distant memory, a forgotten journey, or the warmth of lands unseen. At the heart of EAST lies oud — the rare, hypnotic essence drawn from the heartwood of the Aquilaria tree. Its rich, resinous aroma conjures the mystique of the Middle East: golden deserts, bustling souks, and air thick with spice and wonder. Created in tribute to travel and transformation, EAST is the most powerful and distinctive of the Akro collection — a fragrance that awakens your wanderlust and transports you wherever your mind dares to roam.