CR7 CRISTIANO RONALDO CR7 GAME ON launched in 2013, the fashion-forward, sustainably-sourced label from iconic legend footballer Cristiano Ronaldo has expanded from wearable goods into the world of fragrance, with a fresh collection of colognes and body sprays. Own the night with a fragrance designed to entice and attract those around you. Game On from Cristiano Ronaldo's fragrance collection is a woody aromatic body spray for men, made by and for the outgoing, energetic spirit.